MITICO is a Danish clothing brand that gained momentum through the success of their caps. With a distinct and recognizable aesthetic, the brand needed a launch campaign that truly reflected its identity.
The promotional videos were designed to create “hype” for the upcoming product. They blend a raw skate-inspired style with a clean and minimalistic look - perfectly aligned with MITICO’s design DNA. The videos and images were shared on social media, generating strong traction and engagement.