I’m Jakob Ulrik, the founder of Vinklet – a creative production house in Denmark built on the idea that the best stories are told from a different angle. In Danish, “Vinklet” means “angled” or “twisted” – and that’s exactly how we approach advertising. We create bold, visually striking films that tilt perspectives, surprise audiences, and aren’t afraid to be a little absurd or controversial.

My love for film – especially ads – has shaped my entire life. I’ve always been drawn to campaigns that make people turn their heads, question what they just saw, and maybe even shake their heads a bit… but never forget it. That’s when advertising is at its best.

Since I first discovered the internet, I’ve devoured information like an endless buffet. I started investing in camera gear early on and filmed everything I could. Today, I help brands tell visual stories that stand out because we dare to challenge the expected.

Vinklet is still in its early stages, which means we’re open to all types of video work – big or small, commercial or creative. Which is why some of the projects showed are not all videos that have a particularly twist or follows the vision that Vinklet strives for.

Choosing a advertising company can be tough. Choosing Vinklet might be even tougher – because to create something great, you’ll need to hand over some trust. But if you do, we’ll make something that’s impossible to ignore.