Barí, the Danish clothing brand, teamed up with Anna Munkholm for a summer collection inspired by classic summer silhouettes and the effortless feeling of the season. The hero film, announcement, and supporting content were created to capture that summer feeling while introducing the collection and the collaboration.

 

The collection itself had a particularly personal character, making the launch an exciting project to bring to life visually. The campaign successfully built momentum around the release, generating 204.9K organic views across the content.