For Barí's Fall ’26 collection, we created the visual direction across photography, hero film and social content — building one campaign around the transition into a new season.

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The process started in the studio, keeping things stripped back and letting the collection speak for itself. Clean silhouettes, denim, layers and details were captured with as little noise around them as possible.

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For the hero film, we took the collection out of the studio and into autumn itself. A slower, more atmospheric side of the campaign, where the clothes become part of the season rather than simply being presented against it. Together with a series of social assets, the result became a complete visual rollout for Fall ’26 — from the pieces themselves to the feeling of wearing them.