Barí was gearing up for an ambitious Black Friday campaign and needed bold, high-impact content that could dominate social media and spotlight their exclusive one-time deals. Together, we developed and executed a full creative concept designed to elevate the brand far beyond the ordinary.

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20 videos were crafted to be visually magnetic - dynamic pacing, striking compositions, and detailed product moments that captured the essence, attitude, and unmistakable identity of the Barí brand. Each piece was purpose-built to connect with different segments of social media users, ensuring maximum reach and engagement across platforms.

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To crown the campaign, we created a hero video for the website - an immersive, statement-making visual experience featuring distinctive editing and mind-bending effects that demanded attention and set Barí appart from the Black Friday noise.